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Publication: 
Jefferson Galt
chiefofficersnet
CoNet Section: 

When was the last time you logged onto Google +? With even Google's own search engine prioritising members' pages on Facebook, and G+ pages listed far, far away, if at all, one has to wonder if it's still there at all. But, apparently, it's not dead and it's not dying. It's just hovering in that netherland where MySpace, AoL and a handful of others still function at a viable level but will never (again) be stars. But it raises the question - why not run a niche service? And if you do, can you make it relevant to users instead of becoming a totalitarian environment?