I've been embroiled in a bit of a dust-up with a couple of people over a reply I made to a comment on a post on LinkedIn. The original question was actually interesting and I looked forward to a fascinating discussion around it. But what it proved to me was that we have a major problem with language where technical terms are used in a non-technical manner and those using them are not aware of the risks that using the terms can bring. One, which has long been a bug-bear of mine, is "partner." Let's be very clear about this: in business terms, a partnership is not something to be entered into lightly or wantonly. Get it wrong, and the consequences can be horrible.