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Don't say "two times closer." Do say.. actually, who knows what the writer meant?

Don't say that: 

Two times closer

Do say this: 

Who knows what the writer meant

Why?: 

This abomination has cropped up in one of those dubious "recommended for you" junk article promos that appear on so many "news" websites these days, this time from the "sailthru" network.

The full headline says "An asteroid just flew by Earth two times closer than the Moon - and we barely saw it coming."

The only "near earth" object recently (i.e. this year) recorded by NASA recently is detailed here: http://ssd.jpl.nasa.gov/sbdb.c...

If that is whatever "two times closer than the Moon" means, then at least we've unpicked one of the mysteries of the universe - what do the writers of total bollocks intend to convey?

For the rest of us, let's just be clear, concise and accurate shall we? And pointedly refuse to respond to those click-bait things at the end of articles.