When we launched PleaseBeInformed.com, one of our fundamental principles of design was that only those who we had taken reasonable steps to identify and verify would be permitted to post, even to comment. That decision was at the heart of our plan to charge a small annual membership fee, paid by credit card. While American-based social media networks spread across the world with more and more fraudulent accounts, China, it is reported, is taking steps to combat the use of social media for financial and "news" fraud, for that is what fake news and scurrilous social media comment is, at their heart.