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Marketing / Sales

Remember This ("Taboola's big marketing fail") from a few days ago? Well, incredibly, they have compounded their ludicrous campaign with this...

Editorial Staff
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We dislike Taboola's low-grade, spammy, click-bait rubbish that populates so many websites. We specifically use an ad-blocker code to make sure it is not displayed on any of our machines (||taboola.com). We really should get round to blocking it at router level. At some point, we've made that clear. But Taboola is so utterly stupid that it thinks spamming us with a suggestion we actually carry the very material we don't ever want to see is a good idea. The fun bit is at the very start of their spam, reproduced here, complete with addresses, so spam-harvesters can have a great time with them.

Nigel Morris-Co...
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Recently, I found this old (March 2013) on-line chat with Amazon.com's US call centre lurking on my hard disk. Before deleting it, I read it. It's both very funny and an object lesson in the frustrations of dealing with people who have no power to control the situation their own company has created.

Nigel Morris-Co...
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A hashtag referring to the expression "the law is an ass" has produced some very unpleasant and disturbing consequences.

A cautionary tale...

Nigel Morris-Co...
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California, North Carolina, Ohio and the US federal government have been awarded shares of awards made in criminal proceedings brought in the Illinois District Court against DISH NETWORK LLC for making "millions and millions" of calls to people who have recorded their numbers at the Do Not Call Registry. The total fines amounted to USD280 million. It got off lightly: the possible maximum was up to USD24,000 million say some reports. The judge made specific reference to the use of call centres for telemarketing.

Editorial Staff
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Six days ago, on LinkedIn, I posted the following.

"Saw a job ad for "Head of Financial Crime" at an "international bank." Seems that even banks need someone to help them break the law efficiently and effectively now :) Perhaps "Financial Crime Risk Officer" might be a better job title."

It has gained many, many times the views of my more valuable posts. And as a result has provided useful data as to the benefit of LinkedIn for spreading information which, of course, is intended to have some positive benefit on business.

Nigel Morris-Co...
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Uncrate is a kind of super-blog that doesn't sell anything online. It's like those glossy magazines that pretend to journalism but are really there to advertise the latest shade of lipstick or a new hair gel. Or, heaven forbid, the latest colour iPhone. But Uncrate is honest: it doesn't pretend to journalism, there is no fake editorial and no click-bait stories promoted via those annoying "around the web" things at the bottom of so many web pages. It's an open, clear and honest business model, mixing blatant advertising with interesting things they've found, even though there is no advertising contract in place. So why are so many...

Editorial Staff
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Burger bar McDonalds has started its seasonal TV advertising campaign in Malaysia. It's for Chinese New Year which happens at the end of January. Wot? No Christmas?

Editorial Staff
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It all started as a bit of propaganda. Young Chinese who were not in settled relationships were fed up with being marked out as being a bit "odd." So they announced "Singles' Day" (a day for singles) to celebrate the fact that millions of Chinese are, well, single. Retailers, in the mid-year doldrums after all the various festivals have finished and with several months to go to Chinese New Year, got behind the idea with special offers and promotions. Within a couple of years, aided by the fact that the target audience is tech-savvy, it's turned into the world's biggest shopping day, dwarfing even the famed "Black Friday" in the USA.

Editorial Staff
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We spotted this Samsung advert right inside the main door of a large electrical shop in Kuala Lumpur several weeks after the Galaxy Note 7 was recalled and just after airlines started banning it from flights.

Editorial Staff
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