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Marketing / Sales

It all started as a bit of propaganda. Young Chinese who were not in settled relationships were fed up with being marked out as being a bit "odd." So they announced "Singles' Day" (a day for singles) to celebrate the fact that millions of Chinese are, well, single. Retailers, in the mid-year doldrums after all the various festivals have finished and with several months to go to Chinese New Year, got behind the idea with special offers and promotions. Within a couple of years, aided by the fact that the target audience is tech-savvy, it's turned into the world's biggest shopping day, dwarfing even the famed "Black Friday" in the USA.

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We spotted this Samsung advert right inside the main door of a large electrical shop in Kuala Lumpur several weeks after the Galaxy Note 7 was recalled and just after airlines started banning it from flights.

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I should, I suppose, feel a little sorry for the senior management of Pantai Holdings Berhad: they own some fine hospitals that provide excellent care. Unfortunately, someone there has chosen some seriously dodgy characters to undertake their telephone canvassing.

<b>Nigel Morris-Cotterill</b> documents an afternoon stolen by unprofessional and, arguably, criminal canvassers - and the harm it can cause a company that has worked hard to build its reputation.

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Internet start up PitchMyBook.com is shaking up the publishing industry with a mission to reduce the friction within the publishing process. In creating the industry's first paradigm shift for at least half-a-century, the service delivers increased performance while reducing both time spent and cost across the publishing sector.

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