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Outsourcing

It's incredible how many spammers (not, scammers) don't think that their standard of English reflects on the quality of work they might offer.

Below is an example of the many spam e-mails that find their way into our electronic shredder because we don't want to read them but, sometimes, it's worth looking to see how advertising is presented. This example is never, ever, going to get business from any business that requires professional standards of itself and its suppliers.

Nigel Morris-Co...
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Customer Response Centres (CRCs) are the point of contact for every disgruntled customer. They are the public face of the enterprise. They are also often far (in both management and geography) removed from the company that the customer thinks he is dealing with. Performance is measured and the amount paid to the CRC operator depends on achieving defined Key Performance Indicators, or KPI. However, some CRCs are producing false KPIs which, because they are what payment depends upon, are in fact false accounting and fraud. Here's how it's happening.

Editorial Staff
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