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The odious nature of bandwidth-eating clickbait.

Editorial Staff

The junk journalism that masquerades as content of legitimate interest but plays to the lowest common denominator and lurks at the bottom of the page to steal the time employers are paying for is becoming a major plague. It's time to call a halt to this odious practice which actively undermines the credibility of the news sites it so often appears on.

Click-bait advertising is present on so many news websites purports to be journalism but is often fake news or misleading "advertorial." Sometimes it's an advert for an out and out fraud. But website owners like them because they fill up space and cost them nothing in bandwidth yet can produce passive revenue, all for adding in a line of code at the bottom of a page template.

For users, however, there is a significant price to pay: they (you) are paying for the bandwidth for this junk to be downloaded to your desktop or mobile.

See this from yesterday's Business Insider:

All of those graphics, examples of which appear every time you visit a page on any of the Business Insider global network, cost you.

Yet the value is often of little or no value or might even cost you if you fall for one of the get rich quick schemes that often appear in one of the range of adverts that one of the the promoting networks release.

There is one way to deal with this type of content, although you have to stay on top of it. Adblocking software can be used to prevent display of ads from these specific ad networks while allowing some ads. Let's face it, most publishers need ad revenue to survive and responsible users should understand that. But by the same token, responsible publishers should recognise that they have a duty not to cost their readers excessive bandwidth and, even, cause employees to waste the time that employers are paying for.

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