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If there's a way to force non-FB group users into the fold, Facebook is going to find it. Within the past few days, it has removed one of the most useful features of Instagram: the ability of millions of mobile users to "lurk" and read comments posted on a page. Why? Because it's failed to force them to sign up by an utterly obtrusive "splash screen" that's a bugger to remove because the X is in the wrong place. For now, it's latest change does not affect desktop users but, just as FB itself has made it increasingly difficult to access supposedly public information without an account, surely that's going to change.

It's pretty much an established truth that Mark Zuckerberg and his senior team cannot be trusted but their latest wheeze is of such monumental importance to everyone that's it's time every one left each and every one of various parts of the Facebook empire. Some parts will be more difficult than others, some things will involve value judgements as to the lesser evil but, at the end of the day, one keeps coming back to the fact that Facebook cannot be trusted and it's about to get worse. Messenger, Instagram and WhatsApp are to become a unified surveillance and reporting tool and every user is the target.

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